What is an Autoresponder?
An Autoresponder is a program or service that allows you to automatically send pre-written emails to anyone at anytime. It is basically a sequential automated email system. You write messages, load it on your Autoresponder, set the time difference between emails being sent out, then leave your Autoresponder to finish the job. You can then get people to start the email sequence by sending a blank email to your Autoresponders email address or complete a form at your website.
How you can automate your business using autoresponders
Let's see why Autoresponders are important to those who own internet businesses.
Consider this; your visitors would only have 3 options when they visit your site.
1) Buy your product or service.
2) Leave their email & other information for follow-up.
3) Click away.
You wouldn't want prospects to click away right? You and I know that if they click away, they probably would never come back again.
So, what is next? What are the chances prospects will make purchases on their first visit? Chances are rather slim right? That leaves you to focus on trying to make visitors choose option no.2 … to leave email addresses and other contact information. You can create a subscription form and place it at a strategic location inviting visitors to subscribe. You can then increase subscription rates by throwing in a free eBook or report in exchange for their email address. You may give them a freebie today, but as your messages build relationships with them, you will end up earning money from them for years to come.
When they have submitted their email, you will send them messages on a regular basis. This is where you will need an Autoresponder. You can write a series of follow-up emails or good training materials and load it up on the Autoresponder, and then leave the Autoresponder to send out those emails at a specified time.
Besides sending out follow up messages, Autoresponders could also accomplish other tasks. Consider another scenario. You have a lot of people asking the same questions about your product or service over and over again. If the same questions are being asked too many times, you probably would grow frustrated answering them. Setting up an Autoresponder to reply to all these messages while personalizing each email sent pretty much solves the problem.
Where to get an Autoresponder?
You can find a free Autoresponder service at http://www.freeautobot.com/ or if you do not mind paying a little fee you might want to consider using Getresponse at http://www.getresponse.com/ or Aweber at http : //www.aweber.com/ .
In conclusion, having an Autoresponder will save you a lot of precious time. It helps by automating part of your business so that you can spend time focusing on expanding your business.