Let’s talk about something that may seem dry and boring but can actually tell quite a fascinating story – autoresponder stats. It may not be something you look at on a regular basis aside from maybe checking to see how many people signed up for your list this week. Ignoring your stats can be a big business mistake. Let’s look at a few different examples of how reading your autoresponder stats can help you make smart decisions and improve your bottom line. I hope running through these scenarios will inspire you to dig into your own stats and discover the stories the numbers tell you.
Signup Form Tracking Will Tell You What’s Working And What Isn’t
The first stat you want to look at is conversion rates of your various signup forms. That will tell you a lot about what’s working and what isn’t. If you have two different opt in pages set up. You send traffic from Facebook to one of those pages, and use the link for the other one in the guest blogging you do. By looking at the stats, you’ll be able to tell what’s more effective. After a little time, you’ll find out if spending more time on Facebook or writing more guest blog posts will help you grow your list faster. That will help you make smarter decisions on where to spend your time and efforts.
Testing And Tracking Can Show You What Your Readers Really Want
You can also learn a lot from setting up split tests. Let’s say you’re wondering if your target audience is more interested in topic A or topic B. You can create a short little lead magnet for both and set up a split test that shows one half of your blog readers an opt-in form that offers report A and the other that offers report B. After a short time you’ll have a pretty good idea of what lead magnet generates more subscribers. From that you’ll know what topic your audience is more interested in.
Click Through and Unsubscribe Tell The Biggest Stories
The stats you may want to pay the biggest attention to, are the data provided for individual emails. If you notice a lot of clicks for a particular product or blog post in one of your emails, that’s a pretty strong indicator that this is something your readers are very interested in. If on the other hand, you see a higher than usual unsubscribe rate after an email, you know the opposite is true. Last but not least, pay attention to open rates. Those are subject lines that convert well for you. See if you can figure out if it was the style of headline, the topic, or something else and then try to repeat it.
Pay attention to the stats your autoresponder service provides you with. There’s a lot to be learned about your subscribers and your target audience here and it will make you a better email marketer.