Advantages of Using an Autoresponder

As you travel down through Affiliate Marketing’s journey, you’ll find that one of the key elements to your online business is creating / building your list.Leads often come in the form of e-mail addresses, behind which are real people with very real potential to become your customers, subscribers or members.

The importance of Autoresponder / Database

Companies with various products or solutions to provide spend immeasurable dollars on advertising and promotion alone. The purpose of spending such a large amount is mainly to create hype or awareness about a product, expand the market and eventually, bring in better product revenue.

In online advertising, the cost of advertising is relatively small and is paid for by the affiliate company. So as an affiliate, that is no longer your concern. All you need to do is to look for a market to promote to that will response to you favorably so you can earn an income in return.

Unlike in a real organization, this market will come by means of leads or opt-ins. The quality of these leads, along with the type and wide range of positive reactions they provide will determine whether or not you’ll be successful in affiliate marketing. Often if you hear someone say, ‘the money is on the list’, he or she is actually talking about the list of leads. Without any list, any company or even you cannot sell any affiliate products, much less earn.

Building your affiliate marketing tools

It’s not too complex, but affiliate marketing can be challenging nevertheless. It’s a proven methods and many affiliates have had significant achievements in their selected programs. However, like any businesses, there are also some factors in which you need to beware upon your success in list building.

Your reputation

As a new internet entrepreneur, you can find that it will take a while before you can create your very own info-products online. All new internet entrepreneurs have gone through this since experiencing the patronage of an outstanding wide range of supporters will not happen instantaneously.

To build an outstanding history of affiliate marketing lists, you will have to become a recognized individual or a company in the market. Without any recognition or popularity, nobody will trust or purchase anything from you. You wouldn’t want to purchase something from an unpopular guy, don’t you?

It is the same as affiliate marketing tools. They will need to recognize you as one of the reliable affiliate or on the internet before they accept to purchase, take part or become one of your recruits, I may say.

Web traffic Generation

Another key element that impacts your income is the number of affiliate marketing leads you can acquire. A high web site traffic is beneficial in two different ways.

1) It allows you to acquire relatively larger accounts and improves your potential of building a bigger list or database of subscribers.

2) Without any good number of traffic to your website, you might have to either concentrate on using techniques to create it first or join a networking service offering affiliate programs instead.

The Advantages and Disadvantages of Autoresponders

Autoresponders are a great help for implementing e-mail marketing strategies. On the other hand if you’re just starting out you may not want to pay the monthly fee for a professional autoresponder. Let’s look at some of the advantages and disadvantages of autoresponders to help you decide.

Advantages of Autoresponders

1. Build and manage a large list of contacts

Any business that is not building a list of contacts is leaving money off the table. If you build a large list of prospects and take care of them you’ll be able to market to them repeatedly throughout their lifetimes. Autoresponders allow you to capture contact information from a sign-up form on a web page and automatically store the information in a database. The database enables you to broadcast a message to your list or send a series of follow-up messages to your list at predetermined intervals.

2. Sell products on autopilot

Did you know that you can set up an autoresponder to automatically sell your products? If you set up your autoresponder correctly it will do the selling for you. For instance, after a person signs up from your landing page send a follow-up message every day for 10 days. Each message should contain a valuable tip on how to use the product. At the end of each message include a link to the product sales page. When a prospect reads these tips they will be more open to purchasing your product. Sometimes a prospect may purchase right away or on the tenth day. You could even set up your autoresponder to send a new tip every day for one year or set up several autoresponders to sell multiple products.

3. Monitor your success

Most professional autoresponder services enable you to track the open rates of your e-mails and also the number of people who clicked on the links within your e-mails. For instance if you sent a newsletter to a list of 1000 subscribers you’ll be able to view how many people actually read your newsletter and how many clicked on the links.

Disadvantages of Autoresponders

1. Expensive

A professional autoresponder service will charge you a monthly fee. For instance Aweber will charge you $19 each month for 500 subscribers. This fee increases as you get more subscribers or you send out your newsletter more than one time a month. For example if you sent your newsletter to 500 subscribers 4 times a month you’ll need a plan that accommodates 2000 subscribers. If you used Aweber you’ll have to pay $49 each month.

2. Lack of deliverability

If you don’t want to pay the monthly fee for a professional autoresponder you may decide to use a free one. The problem is there is no guarantee your e-mails will get delivered, you may receive spam complaints or the company may go out of business. You probably invested a ton of time and effort into building a list of potential clients so why take the risk of using a free autoresponder service?

3. Unable to write effective follow-up e-mails

It’s easy to procrastinate writing autoresponder messages because it takes a lot of time to write them out. If they are not effective your customers may be turned off and unsubscribe from your newsletters. Even though there are few disadvantages, autoresponders are a necessary marketing tool that enables you to build long-term relationships with your customers and sell multiple products on autopilot.

The Magic of Autoresponders

One of the most enjoyable things for me about writing sales copy, email campaigns and auto responders is when a client replies to an email I have written and says

“Ok Sandi, I’ve been following you for quite sometime now and I still can’t tell if this was written to me personally (because it made me feel great!) or if it was an auto responder!”

These emails tickle me because it means they are written well and my clients love to interact with me.

Do you love to hear from your clients? Here’s a secret- if you do they’ll love to ‘talk back’ to you!

A recent email I sent out to my entire list triggered 47 replies in just 2 days. Notes of appreciation, kindness, fun comments and more from people I’ve never met but who have relationships with me online.

Who says owning your own company can’t be fun?

But as is the case with everything else in business not all auto responder messages are created equal. I’ve seen some that are down right silly, outdated and inappropriate. I bet you have as well.

Auto response messages, which are emails that are pre-written & sent automatically at a predetermined time can build rapport, increase trust & give more credibility with your audience. Or… It can make you look like very unprofessional and out of date.

Years ago when Majo Domo email newsletters and interactive bulletin boards were the way to connect with massive amounts of people online auto messages sent in a series were the normal way of doing business. In a world of social media, regular blogging, newsletters and live chats however there are a few key points you must remember whenever communicating with your audience.

Grab a pen and write this your monitor. It will serve you as a guideline” for communicating with people online:

1- how long has this person known my company

2- when did we first connect

3- have they ever ordered from our company

4- have we interacted through social media, emails or our website

When you ask yourself these questions you’ll see that the standard method for sending autoresponders years ago just won’t work in today’s new economy online.

To send an email automatically introducing your self to people who opted in for an event but have known you for awhile through Social Media would appear almost rude or cold.

But before you get discouraged remember that using autoresponders can make you more money and cause a flood of sales without ever speaking to one person live, if done correctly.

Here is a right way to communicate through auto messages:

* Invite someone to Facebook. Every person who opts in for your newsletter, your event or offer should be invited to join you through Facebook, Twitter or both. I personally prefer Facebook because it’s a closer connection with face to face interaction. When someone opts in for my free report I send out an autoresponder a few days later asking them to connect with me. This makes it really fun to get to know people more personally.

* Introduce one ( ONE!) of your products. Don’t go overboard, just serve, don’t sell. People buy from someone who serves more often than someone who hard sells. Give a few tips on something you offer and a link ( NOT a sales pitch) to that page on your site.

* Invite to an event, webinar or some other form of connection that can help the relationship with your customers grow. People love to connect with others online. They love relationships that are real, even if it’s with a company! Starbucks has over 1 million friends on Facebook- this should give all of us a clue to pay attention.

* Give a discount to something on your site that they can’t get anywhere else. I’d wait till about day 4-5 to do this, after you’ve invited them to Facebook and even invited them to a free event.

* Post a link to an article that relates to the original reason they opted in. Link to your WordPress blog. This not only brings your prospective customer to your site again but it also helps with your organic click throughs. The more people clicking through to your website the better! So steer those who opted in back to your website and give excellent content and make it worth their while.

Auto responders are not the place to send your offers out repeatedly. We’ve all seen them, “Hi, thanks for stopping by, did you see this on my site, buy it now here!”.. “But wait, day two, there’s more!”… “I bet you missed me, but don’t you worry I have an offer for you that you can’t refuse!”… LIMITED TIME OFFER”… “Just this once!”… “We’ll never do this again!”… “It’s the last time!

Emails like this sent as autoresponders are pretty sad but they happen far too often.

Remember- relationships are key. Your customers are the focus (not your company or your product) and making happy customers who love you is the ticket to long lasting wealth building online.

One of the Fundamentals of Prospecting for Your MLM Business Is "Relationship"

One of the fundamentals of MLM Prospecting for your business is “relationship. It is vital in order to win a prospect as your friend first, and to develop trust, before offering them your product or business opportunity.

Once the relationship is established, trust will eventually develop through time. And as the relationship progresses, you must continue it, by adding value to them, on a regular basis, and as a result you will eventually increase the possibility of credibility toward you. After you develop a friendly relationship with your prospects, and are constantly in contact with them, growing and strengthening the relationship, then they might possibly be ready and willing to listen. This will increase the level of trust thus giving you more access to them, and eventually perhaps listen to what you have to say or offer. The attention your prospect will give you after the relationship is created will be proportionate to the value you add to them. Once you provide your MLM prospects with quality and value in what they are looking for, and what they need, they will love you for it, and will continue to come back for more. This is what the top performers and producers do to accomplish success in their MLM Prospecting.

Before you start your MLM Prospecting for your business,you must have a great product to offer, believe in the product yourself, and have positive personal results with the product you are offering, in other words have evidence to backup it up to the results you are claiming to be true. You must be a consumer and a believer of the product you are selling and the opportunity you are offering. It is paramount that the product you are offering, has been proven to be real and work. It must be authentic. You must remember that “credibility gives you accessibility”. You must never sell a product or invite someone to join your business opportunity when you yourself don’t believe in what you are promoting or selling. You can have MLM Prospecting done for you online, automatically.

MLM Prospecting is about developing a relationship with your prospects first, before anything else, this must happen in order to succeed in your MLM Business. When an MLM distributor first starts his or her business, the first thing their upline tells them, is to recruit as many people as they can, whoever they are, and wherever they can find them, to invite them to either purchase their product, or join their business opportunity. This is why many people fail and struggle to start their business. You will not be successful at selling a product or inviting someone you met for the first time, a total stranger off the street, to join your MLM Opportunity, because you don’t even know each other. The relationship has not been developed yet, and trust is just simply not there.The importance of any relationship is derived by the value you add to them.

Autoresponder Made Easy – Four Easy Steps

Autoresponder made easy – I would like to share with you some tips on how to use this system. I have been using autoresponders systems for several months. I have learned more about this auto-response system as I use it on a daily basis. This is what I use to help me in getting more connected with my customers.

I also use the autoresponder system to promote my services and products to my customers and subscribers. I will always be very thankful that this system was created. It has made my life as an entrepreneur a lot easier.

Some of my colleagues in the business industry have been asking me to share my knowledge about this system. This article will serve as my answer to that request.

You may be one of those entrepreneurs who have a very beautiful website; well-written articles about products and services and you are. an active member of social media. Your traffic might be increasing weekly but your emails may not seem to be very effective. What could be the problem? Could you have done something wrong? Is your strategy lacking?

The answer is yes. There is a problem when you have so much traffic yet your mails are getting less and less response. This means there is a missing piece in your business. Remember that the traffic to your website does not necessarily make you sales. You must convert these visitors to subscribers. How is this done? This is where the autoresponder system comes in.

This is autoresponder 101. I will share with you the four easy steps on how to make your emails more efficient.

The Four Easy Steps:

1.) Make your email content. You must make your content before targeting a large list so you will not miss out on anything and anyone. The first step is to get the email autoresponder feature. After employing one, you think of at least 3 problems that you want to solve and then create an introduction email. Add what you want. You can add the problem-solver you have created. Write a message that you want your audience to know. When you have completed this. There should be at least five mails sent to every subscriber in your list.

2.) Make an easy response option. You always want to make things simple with an easy response option. This is how you can do this. Create several subscription boxes in noticeable locations. You may have a design or a website code for this. Sync your subscription boxes and then track all your subscribers. Your autoresponder is built within your email provider and goes out to all your subscribers according to your personal settings.

3.) Heighten emails. Your emails must be optimized to get maximum results. Follow the steps below to get even better results.

· Write a specific headline. Write clear information about your company. Subscribers do not want unclear information.

· Make short emails. Your subscribers will not be interested in long articles. They will get bored and tired. They want to know right away what you have to offer.

· Store complete emails in your website. Readers usually click to read entire email. With this, they will be taken to your site with the full published article.

4.) The last email. Now that you have done all the steps above, you make a final email. This will give you the chance to get to know more what your subscribers want. This email should get an insight about your customers.

Autoresponder made easy – this is how easy it is to use this system and now that you know how to go about it. There is no reason for you not to try it.

Email Autoresponder Review: GVO/Pureleverage V Infusionsoft

Should you go for the GVO autoresponder or get the Infusionsoft autorespondor instead? In this autoresponder review, we discuss both products as objectively as possible.

GVO autoresponder has made its mark in the industry already as perhaps the most cost-effective email marketing tool out there. Email marketers love this product because of various reasons, which are discussed in this autoresponder review.

Infusionsoft is a comprehensive sales and marketing software for small businesses and is much more than just an autoresponder. It is also a CRM software in addition to being an all-in-in email marketing tool. We are only concerned with the Infusionsoft autoresponder here in this autoresponder review, and that will be our focus.

Email Deliverability

Email deliverability is perhaps the most important thing you would expect from an autoresponder. So what does the term mean? Just that the emails sent by your autoresponder are delivered to the subscriber’s inbox, and don’t get banished to the Spam folder. Many autoresponders have a horrible email deliverability, which really defeats the purpose of buying them. Infusionsoft autoresponder has a very good email deliverability. And GVO autoresponder probably has the best email deliverability in the business – it’s that good, and that’s why internet marketers love it so much.

Pricing

If there is one thing that is instantly noticeable about Infusionsoft autoresponder, it’s that it is a very expensive product. Its basic plan starts at $200/month, and holds 2500 contacts. But, to get all the features, you will have to get the $300/month plan. That’s not it – you will have to pay a setup fee of $2000 to get started!

And GVO autoresponder? Are we really making a comparison here? Well, GVO has two plans, one costs you $10/month and holds 5,000 contacts, and the other costs $15/month and holds 10,000 contacts.

We have a clear winner here!

Features

As said earlier, Infusionsoft is much more than just an autoresponder – it is a comprehensive small business package. It can help you take your business on an autopilot, take personalization to a whole new level, accelerate or decelerate your emails and more.

GVO autoresponder does not offer as many features, and it cannot, considering it costs so much lesser than what Infusionsoft does. But it does have some great features such GVOConference, which helps you host your own webinars, the Easy Video Producer, using which you can host videos.

Ease of Use

GVO autoresponder has a simple, easy and highly intuitive interface. It’s easy to learn and can be used by just about anyone. It takes less than 30 minutes to understand, and you will get started in no time at all.

In comparison, Infusionsoft autoresponder involves a steep learning curve. It’s hard to really come to grips with it if you are not comfortable with technology. You need a lot of patience and hard work to pick up the basics of using Infusionsoft.

Most people don’t even make the effort to learn – they just hire techies from India or Philippines on freelance websites such as oDesk or Elance to manage their Infusionsoft account for them. This only adds to the expense on Infusionsoft. Clearly, Infusionsoft has great features, but it’s not for everyone.

Affiliate Program

GVO autoresponder has a terrific affiliate program where you can make a lot of money. GVO offers $100 for every 5 members you register in a week. For 25 referrals in a month, you can earn commissions of up to 300% on GVO, which is as high as it gets. It’s possible to make $2000/month, just from GVO commissions. There is no entry fee to be paid to be included in the GVO affiliate program.

Infusionsoft’s affiliate program starts with a distinct disadvantage. You need to pay an entry fee of $500 just to get approved for it! Also, to remain in the program, you should make at least 10 sales per year. But the commissions are huge – you can earn $1500 per sale.

The Bottom Line

GVO autoresponder and Infusionsoft autoresponder are both completely different products. GVO is a cost-effective email marketing tool for the average email marketer, while Infusionsoft is a pricey all-in-one marketing and CRM solution for a small business. It’s not fair to compare the two, as both have their own target audience. Clearly, if you are a young, up and coming internet marketer, you will prefer GVO to Infusionsoft. Frankly, most people cannot afford Infusionsoft.

AWeber Spam Review – Will This Autoresponder Compromise Your Business?

AWeber has become “THE” auto responder of choice for a lot of internet marketers and companies BUT there is a big uncertainty to be answered, is AWeber spam? and is it probable this autoresponder may damage your business? In today’s article I review with extra detail whether this may really increase your online business and how?

AWeber can send emails of your choice on a daily basis to a chosen group of people completely on autopilot which could save you hours and hours distributing emails to individual leads. This is impressive however how may you be convinced these emails are not considered as AWeber spam and will you as well as your business finally get the chop?

AWeber’s crucial positive is it allows you the equipment in order to create a list of interested leads and customers. It therefore allows you to carry on marketing to every one who has entered their name as well as email address in the opt in box which will be need to be on your website. As soon as you have completed all your specific information, emails are mailed each and every day/week / month or every time you choose. This allows you to mail continuous reminders to all on your list that you still have fantastic products/services & importance etc which you and your business will give. If your business is Internet Marketing/Blogging etc your autoresponder emails may offer tips on ways to grow a home based business using tools such as go daddy domains, Traffic Geyser etc (do not overlook to include your affiliate links). If your business is selling products your emails may consist of why your products are a must have. If your business is a form of service your emails will reflect why your service can be the greatest choice for the prospects.

People do not always buy on first glimpse which means if and when they are ready then they will most likely think of you and would be capable to get in contact with no trouble. By marketing in this way you can be able to carry on marketing to potential customers and prospects which can be effective for any type of business.

So is this considered as AWeber spam? “NO” customers and leads choose to opt in with there name and email address so this is not be considered as AWeber spam.

Although! there is still rules and procedures that must be followed to prevent being given the axe. If a person opts into your site thinking that are receiving information beauty and hair products, if customers all of a sudden receive info on ‘the outrageous adventures of Ron Jeremy’ then you WILL be in trouble, this is AWeber spam and you could loose your list plus your website reported as spam.

All customers and prospects have the opportunity to unsubscribe from your emails which makes this fully compliant concerning spam regulations.

In closing, used properly and considerately AWeber is a significant tool. It is a must have for all sites which means if you do not have one you need it. Why wouldn’t you want to lock in a quantity of that internet traffic that passes by your website every day. You will have the option to put an opt in box in any locations on any website and have as many lists as you require, It is also very easy to use with step by step instructions.

My encounter with AWeber has been excellent, I would strongly recommend you take the $1 test drive. Abide by the regulations to avoid trouble and create list after list which you will resume marketing with very minimum effort and time.

A Beginner’s Guide To The Autoresponder

It’s generally true that the lifeblood of any online business is your email list. Therefore building an email list is something you need to be doing from the outset. List building can be a very simple process, if you have a few tools in place before you get started. One of the most important tools you are going to need is an autoresponder. Without an autoresponder building your list is going to be much harder if not impossible.

Fortunately, there are a few different autoresponders out there and they are generally easy and inexpensive to obtain, Some are even free. And most are extremely simple to use. You won’t need to outlay too much money to get started, nor will you need any specialised skills.

What Is An Autoresponder?

Autoresponders are messages set by you to go out automatically to your email list. They help you by automatically sending out emails and newsletters to recipients who have signed up to your list.

You can schedule each individual set of messages, (known as a campaign) to go out to your list in a sequence set out by you. You can decide what messages are sent by which campaign and even control the rate at which they are sent. For example you may want to send emails out to a new subscriber on days 1,2,3,4,5 then slow down the rate of emails to say day 7,10,14 etc. Autoresponders are invaluable because they enable you to write your messages in advance and they keep track of who they have sent them to and when.

They also give you a breakdown of how many of your recipients opened the messages, clicked on links etc.

The best autoresponders also give you the ability to create and manage newsletters, even providing you with hundreds of templates.

As you can see, an autoresponder service is really an essential part of your list building arsenal. Without it, you would find it almost impossible to collect and manage email addresses. It would also be a nightmare trying to keep track of what messages you have sent to each individual address.

There are two types of autoresponder services…

Self-Hosted Autoresponders

Self-hosted Autoresponders won’t normally cost you a monthly fee. They will usually have an upfront charge for the autoresponder itself. However, what you save initially may cost you later down the line because of problems that can arise when using this method.

First, with self-hosted autoresponders, you have a very real chance of all your messages getting delivered to your recipients spam folder. This is because a self-hosted autoresponder does not usually contain the ability to stop messages being filtered as spam.

Second, you will have to deal with any spam complaints you get by yourself. When you use a hosted service, they will usually handle any spam complaints you may get on your behalf. Also with a hosted service, you have the option to use double-opt. This ensures you will have extra protection in the event of any spam complaints.

Third, hosted services usually provide you with the ability to back up your lists should anything go wrong. With a self-hosted autoresponder this will be solely down to you to attend to. Add to that any maintenance you may need to carry out and all of a sudden the money you are saving may not seem such good value after all.

Hosted Autoresponder Services

Hosted autoresponder services are much less of a headache to use. Not only are they generally white-listed with most of the major ISP’s, but they also ensure you are protected in the event of any spam complaints you may get. They also have lots of extra useful features that you would not get with a self-hosted autoresponder.

There are numerous hosted services for you to choose from and each comes with their own pros and cons. If you have never used an autoresponder service before, it can be very difficult to decide which one is best suited to your own personal needs.

With this in mind, I’m going to give you a brief summery of the five most popular autoresponder services available today. You can then better decide which is the right one for you. Remember, once chosen you will usually have to stay with the same service for as long as you are running your business. If you decide six months down the line that you want to change your autoresponder, you will have the unenviable and somewhat complicated task of transferring your list to your new service.

Transferring your list to a new service can be a very time consuming and awkward job. Your new autoresponder service may even require you to ask all of your list to reconfirm their subscription. Best case scenario, this could take a long time, worst case you could lose a large chunk of your email list in the process.

Obviously, if you have spent the past six months building your list, this would be a major setback. So as you can see, it is important to choose the right autoresponder service from the start.

Popular Hosted Services

Aweber.com

Aweber has been the most popular autoresponder service for a very long time now. The reason is they are a very reliable service, with some great features and a price plan that will grow with your list. Therefor its not too expensive at the outset, in fact at the time of writing it’s free for 30 days then just $19 a month. As your list grows your monthly fee will increase. Aweber is also fairly easy to use and with access to over 700 templates and 6000 stock photos it is well worth considering. It also has a great has a great customer support system.

GetResponse.com

GetResponse is second only to Aweber in terms of popularity. They also boast some great features including a fairly substantial image library as well as over 500 templates. As with Aweber, Getresponse is simple to use and also has plans that will grow with your business. Starting at $10 a month they are cheaper than Aweber, and also offer the option of getting an 18% discount if you pay for 12 months in advance. Again at the time of writing they are offering a 30 day free trial.

iContact.com

Just like Aweber and Getresponse, iContact is offering a 30 day free trial. With packages starting at $14 a month they are competitively priced and with a 15% discount if you pay annually are well worth a look. They provide a very reliable service and although not as user friendly as Aweber and Getresponse their autoresponders are still very good. Add to this the fact that you can manage a list of up to 15,000 subscribers they offer a very enticing autoresponder service. Another great point to take into account is the ability to import your existing list and add contacts manually.

ConstantContact.com

Constant Contact also offers a free trial period, but unlike the others this is a 60 day trial. Like Aweber and Getresponse they offer a service that grows with your list, with packages starting at $20 a month. They also offer a good size image library, templates and a phone app. They are a little let down by the lack of features compared to Aweber and Getrsponse. But with a really good support network they certainly offer a a service worth considering.

MailChimp.com

Finally we have Mail Chimp. Mail Chimp is somewhat different to the other autoresponder services, because they offer a free service aimed at startups. If your list remains below 2000 you will not have to pay anything. After 2000 names on your list then you can go onto the paid plan which starts at $10 a month. However, with the free version you are limited to the features you have access to so you may want to start on the paid plan earlier in order to access the extra features.

Bottom Line

The autoresponders I have listed all have really good integration features and work really well with WordPress. As WordPress is used to build around 28% of all the websites on the internet, being able to integrate into this platform is an important feature.

Although I have listed what are probably the five most popular autoresponder services out there, that’s not to say you should disregard the others. By all means have a look at a few of these and decide for yourself. We all have different wants and needs and maybe you will find a service more suited to what you require.

Have you started using an autoresponder service yet? If so which one and how are you finding it? Do you use a self-hosted autoresponder? what problems have you faced and how have you overcome these?

How To Read Your Autoresponder Stats

Let’s talk about something that may seem dry and boring but can actually tell quite a fascinating story – autoresponder stats. It may not be something you look at on a regular basis aside from maybe checking to see how many people signed up for your list this week. Ignoring your stats can be a big business mistake. Let’s look at a few different examples of how reading your autoresponder stats can help you make smart decisions and improve your bottom line. I hope running through these scenarios will inspire you to dig into your own stats and discover the stories the numbers tell you.

Signup Form Tracking Will Tell You What’s Working And What Isn’t

The first stat you want to look at is conversion rates of your various signup forms. That will tell you a lot about what’s working and what isn’t. If you have two different opt in pages set up. You send traffic from Facebook to one of those pages, and use the link for the other one in the guest blogging you do. By looking at the stats, you’ll be able to tell what’s more effective. After a little time, you’ll find out if spending more time on Facebook or writing more guest blog posts will help you grow your list faster. That will help you make smarter decisions on where to spend your time and efforts.

Testing And Tracking Can Show You What Your Readers Really Want

You can also learn a lot from setting up split tests. Let’s say you’re wondering if your target audience is more interested in topic A or topic B. You can create a short little lead magnet for both and set up a split test that shows one half of your blog readers an opt-in form that offers report A and the other that offers report B. After a short time you’ll have a pretty good idea of what lead magnet generates more subscribers. From that you’ll know what topic your audience is more interested in.

Click Through and Unsubscribe Tell The Biggest Stories

The stats you may want to pay the biggest attention to, are the data provided for individual emails. If you notice a lot of clicks for a particular product or blog post in one of your emails, that’s a pretty strong indicator that this is something your readers are very interested in. If on the other hand, you see a higher than usual unsubscribe rate after an email, you know the opposite is true. Last but not least, pay attention to open rates. Those are subject lines that convert well for you. See if you can figure out if it was the style of headline, the topic, or something else and then try to repeat it.

Pay attention to the stats your autoresponder service provides you with. There’s a lot to be learned about your subscribers and your target audience here and it will make you a better email marketer.

Aweber Paid Autoresponder or Listwire Free Autoresponder?

Autoresponders are special software that respond to emails automatically. These tools are used for email marketing campaigns and to market your products. An important thing to keep in mind while designing this software is to prevent the emails from going into spam. So the question I get asked a lot is should I go for a Paid Autoresponder or Free Autoresponder?

For the purpose of this case study, I will be comparing Aweber (Paid Autoresponder) vs Listwire (Free Autoresponder).

Email list building is an important feature of all autoresponders. They are a vital key for the success of your marketing campaigns. By using Aweber, the biggest advantage that you have is that you get step by step instructions on list building and autoresponders, email marketing, and much more.

The customer service of Aweber is commendable. Also, Aweber makes sure that no spam complaints reach your ISP. This is really important as your ISP may block your IP address if it receives too many complaints. But the fact that it is a paid autoresponder shadows all the Aweber autoresponder benefits. Aweber was a very popular email autoresponder until its free competitor Listwire came along.

List building is done by four methods. List building offers incentives to your visitors for signing up. The key to successful list building includes making the visitors believe that the information you have is hundred percent accurate and genuine. Then the visitors need a reason to remain subscribed to your services and lastly the service should be keen on developing a healthy relationship with the subscriber. This is what list building is all about and what Aweber and Listwire services offer. List building is most useful to the visitors so it can be done two ways. Firstly by sending emails and secondly through broadcasting of blogs. Both methods provide invitations to the readers with every contact.

Listwire autoresponders has most of the features offered by the Aweber services but free of cost. Aweber has a monthly subscription of $19 per month whereas you can avail all the features of Listwire for free. The numbers of subscribers are unlimited on both services but Aweber charges a bit extra for making the subscribers unlimited.

I also feel that comparing the user interface of Listwire and Aweber autoresponder is also important. While creating web forms, there are more personalization options in Aweber. There are many good templates that we can choose from. Also, in Aweber, we can remove the tag that shows that the web form is powered by which company. We do not have that option in Listwire.

An important feature that an autoresponder needs to have is that it should schedule follow ups and successfully send campaigns through email. Both the autoresponders, namely Listwire and Aweber are equally successful in this regard.

Another Listwire benefit is that it integrates perfectly with PopUp Domination. We simply have to copy paste the URL of our web form into the plug in.

These were just some of the comparison areas of the Aweber paid autoresponder vs Listwire free autoresponder. Aweber autoresponder benefits are many but when you see that majority of the benefits are available from Listwire without any charges then you tend to vote for Listwire.

Aweber is great for businesses but for new entrepreneurs, you can start off and learn a lot from Listwire.

However, bear in mind that once you have built your list to a bigger size and decide to transfer, reputable third-party autoresponder services won’t let you import your list from Listwire or any free autoresponder without having them reconfirm. You will likely to lose half to two-thirds of your list in the transfer. Also, prepare to have their own ads send out together with your outgoing emails which could be a turnoff to your list.