3 Ways to Use Technology to Automate Your Marketing

Automation should be at the top of a solo business owners priorities.

When done right, you will see an increase in:

  • New subscribers
  • New clients
  • More sales

But the biggest stumbling block for many solo service professionals is the technology. They’re simply not tech-savvy, or the systems that they’re currently using are just too complex for them to use.

So…

  • they fudge together different systems (because they’re easier and/or cheaper to use);
  • nothing flows; and
  • they lose clients and subscribers.

Automating as many areas of your business as you can means that you’re not bogged down with the day-to-day running of your business; instead you are letting your systems and processes handle that aspect of your business for you.

If you don’t know where to start when it comes to automating your systems and processes, then today, I’d like to share with you three simple ways in which you can start to automate your marketing and which can really help you grow your business. Use this article as a checklist so that you can ensure you have your own automation strategies in place.

1. Reminders/Notifications via your autoresponder system. Many business owners use autoresponders (automated emails) solely for communicating with their clients and sending them information at specified intervals, particularly if they’ve just registered for their “free taste”. But if they’re not using them as reminders for themselves, then they’re missing out on this valuable service.

For example: let’s say you want to send everyone in your program a thank you gift once they’ve completed your program. This would be easy to do if everyone started the program at the same time, but what if you’ve got a program that’s evergreen – meaning that a client can start at any time so you have many clients all at different stages of the program. When you set up an autoresponder that comes to you, it can act as a notification that Client A has finished your program and you need to mail them a gift and congratulations letter.

Or you can create a notification that alerts you to the fact that you need to call Client B 30 days after they’ve completed their strategy session with you.

If you’re using an all-in-one ecommerce platform such as 1ShoppingCart or Infusionsoft, then these systems allow you to send automated emails to alternate email addresses so that you can set up these notifications.

2. Emails: Templates/Canned Responses. If you find yourself sending the same (or very similar) email out to your clients again and again, then it’s time to set up an email template (in Gmail you want to look for Canned Responses). An email template simply contains the body of any email that you can tweak/add to for each client without having to re-create the entire email each time.

For example: if you want to send a call reminder to a client that you have an upcoming phone session, simply create the email with all the information that stays the same each time, i.e. phone number, and update the email with the specific date and time for each client.

3. Upsells/Cross-sells. These are very easy to set up if you are using an all-in-one ecommerce solution such as 1ShoppingCart or Infusionsoft and is simply a way for you to automatically offer your customer an additional product/purchase when they’re checking out. The product can either be an upgrade, an additional purchase, or a downgrade, depending on what’s right for your offering.

For example: Let’s say you have a six-week program that you’re currently selling. At checkout you could offer an upsell to add a 30-minute coaching call with you that will help the client implement the information they’re learning in the six-week program.

These are just a few of the ways that you can use technology to automate your marketing.

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?

An Autoresponder is a program or service that allows you to automatically send pre-written emails to anyone at anytime. It is basically a sequential automated email system. You write messages, load it on your Autoresponder, set the time difference between emails being sent out, then leave your Autoresponder to finish the job. You can then get people to start the email sequence by sending a blank email to your Autoresponders email address or complete a form at your website.

How you can automate your business using autoresponders

Let's see why Autoresponders are important to those who own internet businesses.

Consider this; your visitors would only have 3 options when they visit your site.

1) Buy your product or service.

2) Leave their email & other information for follow-up.

3) Click away.

You wouldn't want prospects to click away right? You and I know that if they click away, they probably would never come back again.

So, what is next? What are the chances prospects will make purchases on their first visit? Chances are rather slim right? That leaves you to focus on trying to make visitors choose option no.2 … to leave email addresses and other contact information. You can create a subscription form and place it at a strategic location inviting visitors to subscribe. You can then increase subscription rates by throwing in a free eBook or report in exchange for their email address. You may give them a freebie today, but as your messages build relationships with them, you will end up earning money from them for years to come.

When they have submitted their email, you will send them messages on a regular basis. This is where you will need an Autoresponder. You can write a series of follow-up emails or good training materials and load it up on the Autoresponder, and then leave the Autoresponder to send out those emails at a specified time.

Besides sending out follow up messages, Autoresponders could also accomplish other tasks. Consider another scenario. You have a lot of people asking the same questions about your product or service over and over again. If the same questions are being asked too many times, you probably would grow frustrated answering them. Setting up an Autoresponder to reply to all these messages while personalizing each email sent pretty much solves the problem.

Where to get an Autoresponder?

You can find a free Autoresponder service at http://www.freeautobot.com/ or if you do not mind paying a little fee you might want to consider using Getresponse at http://www.getresponse.com/ or Aweber at http : //www.aweber.com/ .

In conclusion, having an Autoresponder will save you a lot of precious time. It helps by automating part of your business so that you can spend time focusing on expanding your business.