Downline Clubs: Pros and Cons

You are surfing the net and checking your email, just minding your own business, when you come across an email from your friend asking you to check her website out. You move the mouse cursor to the delete button when suddenly you stopped. A sentence that read “You can earn money through your friends! Join now and start getting thousands and thousands of cash monthly!” got your attention and you find yourself checking your friend’s site. You find what it has to say really interesting and start thinking of all the fine things you could acquire with all those money. So in no time at all you find yourself joining her club. Welcome to the wonderful world of the downline club where more and more people are being enticed in joining, thanks to the promise of easy money and gifts!

Downline club is something you join for free or else it would be deemed by SEC as a pyramid scam and would be illegal. The concept of money making here is simple: you make money through the people who joins below you. These people are aptly called your downlines. Once you join the club, you will then be given a personal website to promote and entice people in joining your downline club. The supposed beauty of a downline club is that you don’t really need to work hard to get downlines. You only have to convince two hardworking and passionate people to be your first downlines and the rest, as they say, would be history! One you have established your first level, let your downlines help you out. The people they will bring into the club will also be your downlines and so on and so forth. Thus, the more downlines your downlines bring, the more you earn!

Sounds easy enough eh? So why not all people have joined downline clubs then if money seems that easy to earn? The thing is, it is not that easy to earn money as what downline club members would let us to believe. Money begets money and even if joining a downline club requires you to pay no fee, the time and energy you spend in front of your pc logged on to the internet is taxing and will cost you something. Think of the electricity you would consume and internet bill that will pile up. Also, finding someone who is passionate in encouraging people to join downline clubs is pretty tough. Finding one is lucky enough and finding two is most of the time close to a miracle.

Downline clubs then are not for everyone. A downline club could be really profitable if the person has many contacts who he or she can persuade to join. Downline clubs are also for people who have a lot of time in their hands for this kind of business can really, really, really be time consuming. A special kind of marketing skill too is needed for this business. So if you don’t posses any of these things, not to patience and passions for this certain kind of business then don’t join at all for your success on such business would be limited. Then again, you could help out someone by just being a downline. Just don’t ever fantasize you could get something out of it.

MLM Recruiting – How to Outsource Your Downline Building

If you’re in a place in your MLM business to start outsourcing for your downline building, you’ll find that there are many different ways to do so. Here we will look at how to outsource your downline using autoresponders, using the leverage of SEO and PPC and hiring someone to personally contact affiliates.

Autoresponders to build your downline:

It has been reported that people need to consider a message as many as seven times before they will respond. Using auto-responders and a well put together email campaign for your mailing list will help your marketing and building your downline and is a form of outsourcing.

In your marketing remember to not use a ‘push’ technique, use a ‘pull’ technique. If you ‘push’ information, you will see less interest in your message. Using a ‘pull’ technique as a leader creating interest makes prospects more receptive to your business or product.

Autoresponders leverage your time also. Use automation for support, to send emails to your downline and prospects including motivational emails, marketing tips, and product updates or introductions.

SEO and PPC leverage:

Generating leads is a major issue for your MLM business and having a system that runs on autopilot is a sort of outsourcing.

Search engines are where your traffic comes from and they like a good SEO strategy. Search engines give your site more visibility according to your SEO practices including your content and keywords.

Using a PPC method directs pre-qualified leads to your site according to the bid amount you have placed for the keywords. PPC can generate revenue from your product as well as bring prospects to your site.

Many MLM businesses are using SEO but don’t know about leveraging SEO and PPC together. Using them together ensures qualified traffic for your site. The more skilled you become with your online marketing efforts, the easier it is to build your downline.

Hire someone to personally contact affiliates:

If your business is booming and you can’t manage all the incoming prospects or don’t have all the skills needed you may want to hire someone to personally contact affiliates. It’s key to show sincere interest in your affiliates’ business. Outsourcing an affiliate manager can be done with an online search, at freelance sites; you can ask contacts, check online forums, or post an ad for someone to fill the position. Depending on the difficulty of your affiliate program, you could also hire a well qualified virtual assistant for the job.

The skills needed are:

o Organization

o Good communication

o Attention to details

o Skills in online business, internet marketing, and basic ecommerce operations

o Html and graphics knowledge are a plus

o Personable with contacts

Affiliate manager duties can include:

o Creating, building or improving the affiliate program.

o Close contact with top affiliates both through e-mail and over the phone.

o Providing training materials for affiliates in both offline and internet marketing.

o Providing up-to-date promotional materials.

o Monitoring and reporting on competitors’ campaigns and promotions.

o Discovering and implementing opportunities to improve the program.

o Informing affiliates of new product/service upgrades, enhancements or launches.

o Affiliate motivation.

o Identifying and recruiting new prospects.

o Reporting sales and making payments.

o Ensuring lawful marketing

These are all extremely important functions and if you have the time to handle them yourself, great but if you don’t have the time or all the skills consider outsourcing.

Outsourcing means relying on another company, individual, or program when it comes to your company’s reputation. Be sure to do some research to check on reviews, dependability how your business will be prioritize.