How have mobile autoresponders changed the face of marketing forever?
It seems like technology continues to advance at such a blinding rate that what we never thought possible, seems to now be part of everyday life. Who would have ever thought even 30 years ago that computer technology would run just about every device that exists today.
Up until 10 years ago, email marketing was not even really a thought, but with autoresponder technology, it’s a common strategy (or should be) for every business.
Well, email isn’t going to disappear anytime soon, but now there is an even more exciting shift in marketing that has the business world even more excited. This is the use of a text autoresponder to market to the fast paced growth of users that have a mobile device?
Is text marketing using a mobile autoresponder really effective?
The answer is a resounding YES!! And here are some statistics that will give you something to think about if you decide to start sms marketing using this.
–Marketing to mobile devices will account for over 15% of all ad spending online by 2016
–A remarkable 90% of those owning a cell phone have it by their side or in arms reach 24 hours a day.
–5 Billion people have a mobile phone. You need to realize that the world population is around 7 billion.
The use of mobile marketing using a SMS autoresponder is truly exciting for any business. Is there any difference to email marketing?
There is a big advantage to this new way of marketing. The truth is that unlike email, most people read text messages. Response rates are through the roof when this is done correctly.
And like an email autoresponder such as Aweber and Getresponse, a text autoresponder makes building, maintaining and managing a list just as easy and affordable as ever.
Features many of the best mobile autoresponder companies have for the marketer are the following:
–Easy to use
–Custom auto replies
–Text message broadcasts
–Two ways to sign up subscribers by web to text or short codes
There are a lot of opinions flying around on this new type of marketing. The big objection is that people are ignoring marketing texts thus reducing the response rates.
Is this really true?
Well of course it is to a point. In any area of marketing, you have those that follow good practices and those that spam. It’s no different for mobile marketing. With that said, marketing the right way like email marketing and building a list of prospects or customers that have agreed to be on your list, is even more effective than email.
Since technology is going mobile, this is going to be the way to effectively market now and far into the future. Let it be a piece of cake by finding a mobile autoresponder that will make this task as easy and as automatic as possible.