3 Ways to Use Technology to Automate Your Marketing

Automation should be at the top of a solo business owners priorities.

When done right, you will see an increase in:

  • New subscribers
  • New clients
  • More sales

But the biggest stumbling block for many solo service professionals is the technology. They’re simply not tech-savvy, or the systems that they’re currently using are just too complex for them to use.

So…

  • they fudge together different systems (because they’re easier and/or cheaper to use);
  • nothing flows; and
  • they lose clients and subscribers.

Automating as many areas of your business as you can means that you’re not bogged down with the day-to-day running of your business; instead you are letting your systems and processes handle that aspect of your business for you.

If you don’t know where to start when it comes to automating your systems and processes, then today, I’d like to share with you three simple ways in which you can start to automate your marketing and which can really help you grow your business. Use this article as a checklist so that you can ensure you have your own automation strategies in place.

1. Reminders/Notifications via your autoresponder system. Many business owners use autoresponders (automated emails) solely for communicating with their clients and sending them information at specified intervals, particularly if they’ve just registered for their “free taste”. But if they’re not using them as reminders for themselves, then they’re missing out on this valuable service.

For example: let’s say you want to send everyone in your program a thank you gift once they’ve completed your program. This would be easy to do if everyone started the program at the same time, but what if you’ve got a program that’s evergreen – meaning that a client can start at any time so you have many clients all at different stages of the program. When you set up an autoresponder that comes to you, it can act as a notification that Client A has finished your program and you need to mail them a gift and congratulations letter.

Or you can create a notification that alerts you to the fact that you need to call Client B 30 days after they’ve completed their strategy session with you.

If you’re using an all-in-one ecommerce platform such as 1ShoppingCart or Infusionsoft, then these systems allow you to send automated emails to alternate email addresses so that you can set up these notifications.

2. Emails: Templates/Canned Responses. If you find yourself sending the same (or very similar) email out to your clients again and again, then it’s time to set up an email template (in Gmail you want to look for Canned Responses). An email template simply contains the body of any email that you can tweak/add to for each client without having to re-create the entire email each time.

For example: if you want to send a call reminder to a client that you have an upcoming phone session, simply create the email with all the information that stays the same each time, i.e. phone number, and update the email with the specific date and time for each client.

3. Upsells/Cross-sells. These are very easy to set up if you are using an all-in-one ecommerce solution such as 1ShoppingCart or Infusionsoft and is simply a way for you to automatically offer your customer an additional product/purchase when they’re checking out. The product can either be an upgrade, an additional purchase, or a downgrade, depending on what’s right for your offering.

For example: Let’s say you have a six-week program that you’re currently selling. At checkout you could offer an upsell to add a 30-minute coaching call with you that will help the client implement the information they’re learning in the six-week program.

These are just a few of the ways that you can use technology to automate your marketing.

Email Marketing Software – GVO Review

GVO is an acronym for the company Global Virtual Opportunities – and they are aptly named. One of the few companies taking advantage of bulk email marketing, GVO stands at the forefront of web hosting companies. Not providing simply a bulk email service, GVO gives its users secure web hosting, and tacks the bulk email and email marketing service on top of that. This GVO review will tell you everything you need to know about why you should choose the company.

Global Virtual Opportunities is not a spam company, though. They hate spammers as much as you or I do. What their email marketing software allows the user to do is build a list at a low cost. Where other companies may charge as much as $50 or more for only 5,000 subscribers, and more than $130 for over 10,000 subscribers, Global Virtual Opportunities provides a list of up to 10,000 for absolutely free.

Not only that, but the company prides itself on customer service. If you have any trouble with your email marketing software, Global Virtual Opportunities is there to help you out. They have a high-quality data center that means your information is secure, as well as dependable web hosting that can’t be beaten.

They offer services comparable to those like Aweber, GoToMeeting, and Vimeo at a very low cost – free. Global Virtual Opportunities’ answer to these is their patented Eresponder Pro, GVOConference, and Easy Video Producer, software that performs the exact same service as the name-brand items but at no cost to the user. These tools allow you to drive up your revenue and build your email list.

Eresponder Pro in particular is useful for its autoresponder service. For those that don’t know, and autoresponder is a program that automatically responds to any emails sent to it, a perfect answer to what to do if you are on vacation but worried about your inbox. Eresponder Pro allows your autoresponder to have personalized messages that track click-through rates and other SEO options, in addition to sending out timed emails. The autoresponder service can deliver hundreds or even thousands of emails quickly and painlessly directly to your list with the click of a single button.

The Prospecting System Software helps the user create landing pages and lead capture pages with ease, and also writes all of the ad copy for that page. Not only does it generate copy, it generates effective copy, saving you the trouble of hiring an expensive copywriter or using a service like Elance or Odesk to hire someone who might not know what they’re doing. This system connects to your autoresponder so that it can easily generate personalized pages for each visitor.

Global Virtual Opportunities has so much software and so much potential for any user. I hope this GVO Review has been helpful to you, and I would recommend using the service. Jump on it now before it’s discovered by the masses and increases it cost, because there is no better value at the moment.

A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing

Why Do You Need Autoresponder Software?

Autoresponder software is the number one tool that all internet marketers should have in their arsenal, if they are serious about making real money online. This should include you too! It’s simply not possible for you to contact your subscriber list manually and this is why you will need to use autoresponder software.

To help with the email marketing side of your business, you will need to have a quality autoresponder in place. There are lots of email marketing tips I can offer you, but these will only work if you have your autoresponder software in place.

It has been shown through years of research that potential customers need to be exposed to your offer at least seven times, before they will purchase from you. What better way of creating this exposure in a gentle, non- sales like way than by emailing them on a regular basis.

Once somebody has filled in their contact details on your subscriber page, they will automatically receive your pre-written follow up email marketing messages at the times you have scheduled. Once set up, this truly is an automated way of gaining exposure to the products or services you are promoting. What could be easier!

Which Is The Best Autoresponder Software?

It’s now time for you to look at which product meets your requirements by looking at the features that they have to offer. Now don’t get me wrong, there are lots of free products out there.

However, if you truly want to be successful, I have found that none of these provide the features that you and I require in our list building efforts.

Sometimes we can use free solutions in our internet marketing business, such as WordPress, which is the best blog software available, whereas at other times we may need to invest in our success.

I have found by my research, as well as using them myself, that there are only two real contenders. We would only recommend a program that has a hosted solution, due to the ease of set up and the fact that you will need no technical knowledge.

I love easy solutions to problems, where my work load is reduced, and so should you! The two solutions below fulfill this criteria, so let’s take a look at them.

AWeber is the only autoresponder software that I currently use. Their customer service is second to none, with live chat and a free phone number. You are able to set up as many messages as you want, follow up campaigns and broadcasts to your subscribers.

The step by step tutorials are excellent, and you will be led by the hand to set up all of your email campaigns. In my opinion AWeber is the quickest autoresponder software currently available and the interface is childs play.

AWeber are currently offering a $1 trial, and there is a 30 day money back guarantee. I cannot recommend them highly enough.

I have used Get Response in the past, but as mentioned, I prefer the AWeber service. Saying that Get Response is still an excellent service and it comes down to personal preference. They do offer a free service, which is good if you are on a tight budget, but it does have its limitations.

You could always start with the free service and upgrade when you see your business grow.

Which Autoresponder Software Do You Use?

Now I have provided you with my honest opinion on the two best solutions. I would suggest that you seriously look at them both and carry out your own research. This way you can form your own opinion on which service suits your own requirements the best.

Auto Responders – The Tool of the Online Marketing Professional

If you are not using sequential email marketing systems in your online business you are losing money. It is really as simple as that. A high quality system will automate many parts of the online marketing process in addition to saving you a lot of time marketing and promoting your product or service. Literally every top marketer in the world utilizes these types of methods in their online business and if you are seeking to make any real money in your business, you should probably look into using them as well.

A sequential emailing system will automatically send emails to anyone on your list. These emails can be preloaded with whatever marketing letters you may have and you can set the timing on the auto responders to send out the messages in a certain interval. For example, an auto responder may send out an immediately message on opt-in promoting a particular product or service. Then 2 days later the auto responder may send out a follow up messages with more information and again asking for the sale. As you can see, this marketing tool can be extremely powerful.

Some top marketers have their mailing systems set to follow up with a prospect with not just a couple of messages, but to follow up for years. It’s based on the mentality of ‘either buy or opt out,’ and this marketing technique is extremely powerful and can lead to many sales. ‘Either buy or opt-out’ is used on a daily basis by top internet marketers.

Another thing that needs to be taken into consideration when using an auto responder is deliverability. The reasoning for this is simple: if no one is getting your emails, then no one is buying. The auto responder service you sign up with must have a high quality service and a process for making your emails deliverable. This usually requires a full time staff of techs, and an auto responder is not something an online marketer can ‘setup on the side.’

Properly utilizing these types of systems can have an immediate and direct impact on an internet markets online marketing efforts. The benefits associated with using one far outweigh the costs of acquiring it, and a good auto responder can pay dividends to an online business for many of years to come.

Mobile Autoresponder – SMS Marketing Will Profit Your Businesses

How have mobile autoresponders changed the face of marketing forever?

It seems like technology continues to advance at such a blinding rate that what we never thought possible, seems to now be part of everyday life. Who would have ever thought even 30 years ago that computer technology would run just about every device that exists today.

Up until 10 years ago, email marketing was not even really a thought, but with autoresponder technology, it’s a common strategy (or should be) for every business.

Well, email isn’t going to disappear anytime soon, but now there is an even more exciting shift in marketing that has the business world even more excited. This is the use of a text autoresponder to market to the fast paced growth of users that have a mobile device?

Is text marketing using a mobile autoresponder really effective?

The answer is a resounding YES!! And here are some statistics that will give you something to think about if you decide to start sms marketing using this.

–Marketing to mobile devices will account for over 15% of all ad spending online by 2016

–A remarkable 90% of those owning a cell phone have it by their side or in arms reach 24 hours a day.

–5 Billion people have a mobile phone. You need to realize that the world population is around 7 billion.

The use of mobile marketing using a SMS autoresponder is truly exciting for any business. Is there any difference to email marketing?

There is a big advantage to this new way of marketing. The truth is that unlike email, most people read text messages. Response rates are through the roof when this is done correctly.

And like an email autoresponder such as Aweber and Getresponse, a text autoresponder makes building, maintaining and managing a list just as easy and affordable as ever.

Features many of the best mobile autoresponder companies have for the marketer are the following:

–Easy to use

–Unlimited subscribers

–Custom auto replies

–Multiple campaigns

–Text message broadcasts

–Unlimited texts

–Two ways to sign up subscribers by web to text or short codes

There are a lot of opinions flying around on this new type of marketing. The big objection is that people are ignoring marketing texts thus reducing the response rates.

Is this really true?

Well of course it is to a point. In any area of marketing, you have those that follow good practices and those that spam. It’s no different for mobile marketing. With that said, marketing the right way like email marketing and building a list of prospects or customers that have agreed to be on your list, is even more effective than email.

Since technology is going mobile, this is going to be the way to effectively market now and far into the future. Let it be a piece of cake by finding a mobile autoresponder that will make this task as easy and as automatic as possible.