MLM Recruiting – How to Outsource Your Downline Building

If you’re in a place in your MLM business to start outsourcing for your downline building, you’ll find that there are many different ways to do so. Here we will look at how to outsource your downline using autoresponders, using the leverage of SEO and PPC and hiring someone to personally contact affiliates.

Autoresponders to build your downline:

It has been reported that people need to consider a message as many as seven times before they will respond. Using auto-responders and a well put together email campaign for your mailing list will help your marketing and building your downline and is a form of outsourcing.

In your marketing remember to not use a ‘push’ technique, use a ‘pull’ technique. If you ‘push’ information, you will see less interest in your message. Using a ‘pull’ technique as a leader creating interest makes prospects more receptive to your business or product.

Autoresponders leverage your time also. Use automation for support, to send emails to your downline and prospects including motivational emails, marketing tips, and product updates or introductions.

SEO and PPC leverage:

Generating leads is a major issue for your MLM business and having a system that runs on autopilot is a sort of outsourcing.

Search engines are where your traffic comes from and they like a good SEO strategy. Search engines give your site more visibility according to your SEO practices including your content and keywords.

Using a PPC method directs pre-qualified leads to your site according to the bid amount you have placed for the keywords. PPC can generate revenue from your product as well as bring prospects to your site.

Many MLM businesses are using SEO but don’t know about leveraging SEO and PPC together. Using them together ensures qualified traffic for your site. The more skilled you become with your online marketing efforts, the easier it is to build your downline.

Hire someone to personally contact affiliates:

If your business is booming and you can’t manage all the incoming prospects or don’t have all the skills needed you may want to hire someone to personally contact affiliates. It’s key to show sincere interest in your affiliates’ business. Outsourcing an affiliate manager can be done with an online search, at freelance sites; you can ask contacts, check online forums, or post an ad for someone to fill the position. Depending on the difficulty of your affiliate program, you could also hire a well qualified virtual assistant for the job.

The skills needed are:

o Organization

o Good communication

o Attention to details

o Skills in online business, internet marketing, and basic ecommerce operations

o Html and graphics knowledge are a plus

o Personable with contacts

Affiliate manager duties can include:

o Creating, building or improving the affiliate program.

o Close contact with top affiliates both through e-mail and over the phone.

o Providing training materials for affiliates in both offline and internet marketing.

o Providing up-to-date promotional materials.

o Monitoring and reporting on competitors’ campaigns and promotions.

o Discovering and implementing opportunities to improve the program.

o Informing affiliates of new product/service upgrades, enhancements or launches.

o Affiliate motivation.

o Identifying and recruiting new prospects.

o Reporting sales and making payments.

o Ensuring lawful marketing

These are all extremely important functions and if you have the time to handle them yourself, great but if you don’t have the time or all the skills consider outsourcing.

Outsourcing means relying on another company, individual, or program when it comes to your company’s reputation. Be sure to do some research to check on reviews, dependability how your business will be prioritize.

One of the Fundamentals of Prospecting for Your MLM Business Is "Relationship"

One of the fundamentals of MLM Prospecting for your business is “relationship. It is vital in order to win a prospect as your friend first, and to develop trust, before offering them your product or business opportunity.

Once the relationship is established, trust will eventually develop through time. And as the relationship progresses, you must continue it, by adding value to them, on a regular basis, and as a result you will eventually increase the possibility of credibility toward you. After you develop a friendly relationship with your prospects, and are constantly in contact with them, growing and strengthening the relationship, then they might possibly be ready and willing to listen. This will increase the level of trust thus giving you more access to them, and eventually perhaps listen to what you have to say or offer. The attention your prospect will give you after the relationship is created will be proportionate to the value you add to them. Once you provide your MLM prospects with quality and value in what they are looking for, and what they need, they will love you for it, and will continue to come back for more. This is what the top performers and producers do to accomplish success in their MLM Prospecting.

Before you start your MLM Prospecting for your business,you must have a great product to offer, believe in the product yourself, and have positive personal results with the product you are offering, in other words have evidence to backup it up to the results you are claiming to be true. You must be a consumer and a believer of the product you are selling and the opportunity you are offering. It is paramount that the product you are offering, has been proven to be real and work. It must be authentic. You must remember that “credibility gives you accessibility”. You must never sell a product or invite someone to join your business opportunity when you yourself don’t believe in what you are promoting or selling. You can have MLM Prospecting done for you online, automatically.

MLM Prospecting is about developing a relationship with your prospects first, before anything else, this must happen in order to succeed in your MLM Business. When an MLM distributor first starts his or her business, the first thing their upline tells them, is to recruit as many people as they can, whoever they are, and wherever they can find them, to invite them to either purchase their product, or join their business opportunity. This is why many people fail and struggle to start their business. You will not be successful at selling a product or inviting someone you met for the first time, a total stranger off the street, to join your MLM Opportunity, because you don’t even know each other. The relationship has not been developed yet, and trust is just simply not there.The importance of any relationship is derived by the value you add to them.