Why You Need to Capture Leads, Not Sales

If your goal is to generate passive income, then you might well be hoping to accomplish that by selling a product. This could be a product you’ve made, or it might be a product that you are promoting as an affiliate marketer. Either way, you’ll likely have set up a sales page, creating an ad campaign to send visitors there and then hopefully begun to rake in the profits!

The problem is that it can be tough trying to convince people who visit your page to buy. Your success in this endeavor comes down almost entirely to your conversions and the percentage of visitors that end up buying from you.

And to this end, many marketers will jump straight in with the hard sell. That means that they’ll heavily push all the positives of their product and try to get the visitor to click buy as soon as they get there.

This doesn’t tend to work. Although you probably want to make your sales process as simple and automated as possible, it’s absolutely essential that you don’t try to go straight in for the kill. Far more effective is to try to capture leads first instead. Here’s why.

Why Cold Sales Don’t Work

Just because you’re making money passively, that does not mean that you should be impatient about how you are collecting your sales.

If you try to convert your visitors as soon as they land on your page, then this is the equivalent of walking up to someone you like in a bar and asking them for their number, without saying hello or even introducing themselves first. Or it’s a little like walking up to someone in the street and offering to sell them a watch for $500. Would you be receptive to that sales technique?

Of course not! And the reason is that you know nothing about the person selling, you know nothing about the product and you have no reason to trust that what they’re offering is as good as they say it is.

If someone lands on your page and you try to sell to them right away, then they’ll think your site is essentially spam and they’ll be frustrated at the lack of value. Chances are they’ll leave.

How to Convert

So instead, talk to them about how they can get free information by signing up to your mailing list, or provide them with an article and then offer to share more through your Facebook.

Now you have the opportunity to build that relationship and to build trust and eventually, you’ll find that this puts you in a position where they are more likely to want to buy from you!

You might be wondering how this model is still passive. In fact, though, it still can be: there’s no reason you can’t use automated emails for example through an auto-responder. Or you can write a ton of blog posts and then schedule them to post over time.

You can still make your model passive. Just don’t go straight in for the kill!

Why Targeting Is Pretty Much Everything For Your Sales Funnel

If you’re planning to make money through a sales funnel, then by far and away the most significant thing to start thinking about is your targeting. In other words, how are you guaranteeing that it’s the right person who is getting your autoresponder messages? In which way are you ensuring that the subscribers who find their way to start of your sales funnel are the right kinds of prospects?

This is what’s called ‘targeting’ and it is genuinely the difference in earning substantial cash and making no money whatsoever.

The most effective way to demonstrate why targeting works really well is to think about sales. In sales, you have the individuals who start out their professions cold calling and selling things like training courses. These are individuals who will be picking up the telephone and trying to promote something expensive to a random stranger.

Now, some individuals will be very good at that and those people will probably be the ones who succeed. As they improve, they will be offered better and better jobs within their company and sooner or later this will lead to them generating big money.

What’s the best position?

Selling to well-qualified prospects who have a lot of cash. Consider this: if you’re able to promote something to strangers who probably haven’t got much money, it will be easy to market to affluent people who have already told you they want to buy!

This is the concept that product sales is based on and it’s how you’re going to make sure your business is prosperous when you’re making use of a sales funnel.

Because the equivalent with a sales funnel is simple and easy – this would mean locating targeted prospects and sending them to your site. It means finding people who are showing an interest in your specific niche, who are the right age and sex and who have the right income.

How?

With the help of PPC of course! PPC stands for Pay Per Click and this is a type of marketing where you only pay each time a person clicks on your ad. PPC ads can be placed either on Google searches (through Google AdWords) or they can be put on Facebook, where they will target people according to not only their age, sex and location but also on their hobbies, interests and job title!

If you can carry this out, then you can find the exact kind of individual who is likely to purchase from you and then make sure that these are the individuals who start their journey through your sales funnel. That way, you are destined to succeed!